Common reed plays an important role in local people’s livelihoods and economy in the Syr Darya Delta. Summer reed is used for forage and is known as pshen in a local dialect. Winter reed is tied into tight bundles and is used for building houses and erecting fences. Winter reed bundles are called pashyn or shom. Many people tend to think of reed as a material of the past. Reed is not appreciated as much as it used to. For example, the owners of houses built with reed cannot get a loan, many people opt for bricks or metal when building houses or erecting fences. Such a change is seen as a sign of “development”. At the same time in “developed” countries eco-friendly reed houses are valued more than brick or metal buildings. This gallery shows the role of reed in the everyday life of delta communities and tries to make a claim that common reed holds great potential for becoming a building material of the future.